All eyes were on royal baby Archie as parents Meghan Markle and Prince Harry introduced baby Sussex to the world this week.
We were all squinting to see who the latest royal looks like.
But parents may have been eyeing up the swanky blanket that the newborn was wrapped in.
The Duke and Duchess of Sussex swaddled their new son in a shawl from a brand that’s been a royal favourite throughout the years.
Meghan and Harry opted for the comfortable wrap from G. H. Hurt & Son, the same company that made the stuff for Harry’s parents Prince Charles and Princess Diana when they introduced the princes at the famed Lindo Wing.
The Duke and Duchess of Cambridge, Kate and Will, also used the same Ivory White Leaves and Flowers baby shawl for their children.
But it was the Queen who started it all off in 1948 when she used the company to show off Prince Charles.
If you want the royal replica, you can get your hands on it without breaking the bank.
The G. H. Hurt & Son website offers the same shawl plus options in pink and blue.
Prices range from £50 to £125 for the cashmere ones.
You can get personalised shawls for a heftier price of £295.
But if you wanted the exact same one as Meghan and Harry, go for the Ivory White Leaves and Flowers baby shawl, available for a humble £105.
If it’s good enough for the royals, it’s good enough for us.
Those of you who were more into the new mummy’s look, Meghan wore a double-breasted dress by London-based menswear designer Grace Wales Bonner.
Harry wore a grey suit.
You can shop online for the baby shawl used by the new parents on the G. H. Hurt & Son website.
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