Meghan Markle and Prince Harry have made their first post on their new rebranded website.
In what is seen as a strategic move to reconnect with their audience, the Duke and Duchess of Sussex launched a new website earlier this week, using their official Sussex title.
The California-based couple have now replaced their old Archewell website with Sussex.com that includes their biographies and lists their recent activities.
After endorsing Archewell – their business launched in 2020 – for the last two years they seem to have ditched the brand to reconnect with supporters of the Royal Family.
And in the first post on their new and improved website, Meghan has announced she is partnering with Lemonada Media, a podcast network.
It comes as last year, the couple’s ‘Archewell Audio’ – which had podcasts from the couple including ‘Archetypes’ – parted ways with Spotify.
In the announcement on Sussex.com, they wrote: ‘Lemonada Media, the award-winning podcast network today announced a new creative partnership with Meghan, The Duchess of Sussex.
‘As part of their new deal, Lemonada will distribute the first season of the award-winning and critically acclaimed “Archetypes” for all audio platforms and also develop a new original podcast series as yet untitled hosted by Meghan, The Duchess of Sussex.’
Lemonada CEO and co-founder Jessica Cordova Kramer said the was ‘honoured’ that Meghan trusted them to help share ‘Archetypes’.
Meghan said of the project: ‘Being able to support a female founded company with a roster of thought provoking and highly entertaining podcasts is a fantastic way to kick off 2024.
‘Our plan to re-release Archetypes so that more people can now have access to it, as well as launching a dynamic new podcast are well in the works. I’m so eager to be able to share it soon, and am overjoyed to be joining the Lemonada family.’
Meghan first released her podcast, ‘Archetypes’, on Spotify in late 2022 after signing a £19million deal with Spotify.
But Spotify executive Bill Simmons, head of podcast innovation and monetization, slammed Meghan and Prince Harry after their podcast was dropped.
He said at the time: ‘The f***ing grifters. That’s the podcast we should have launched with them.
‘I’ve got to get drunk one night and tell the story of the Zoom I had with Harry to try and help him with a podcast idea. It’s one of my best stories.’
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